Polestar reveals Formula 2030 concept as a preview of its next production cars

Polestar officially revealed the Formula 2030 concept on 10 November in Gothenburg, describing it as the first show car created under head of design Philipp Römers and as a physical expression of the company's Formula 2030 strategy. In a newsroom release, the Swedish electric performance brand said various design attributes from the concept are confirmed to appear in the next-generation Polestar 2 and the forthcoming Polestar 7. Those are Polestar's plans for future production models, not a claim that the concept itself will be sold.

The release describes Formula 2030 as a compact, low, practical four-door sports car: 4,680 mm long, 2,021 mm wide, with a 2,780 mm wheelbase and a roof height of 1,350 mm, which Polestar said is even lower than the Polestar 5 Grand Tourer. The company said the concept sits dimensionally between the forthcoming Polestar 2 and Polestar 7, and that its Dual Blade headlights preview the face of the next-generation Polestar 2 planned for 2027. At the rear, Polestar said the concept introduces Single Blade rear lights ahead of series production, in place of a continuous lightbar.

Römers is quoted saying the concept is a physical embodiment of how Polestar applies its core values of design, performance and sustainability to the next production cars, and a bold evolution of the brand's established design DNA. The release also describes a driver-focused cabin with a 20-inch curved Driver Information Monitor mounted on the steering column, a 12.2-inch centre screen, four individual seats with air-inflatable bolsters, and a panel of eight customisable physical controls. Three drive modes — Performance, Normal and Autonomous — are selected by sliding a mode selector, which the company said changes the attitude of the centre screen, seat and steering wheel.

Polestar said a concealed LiDAR unit is hidden under an aerodynamic shroud when not in use and is revealed when the driver uses the concept's autonomous drive capabilities. The release also says Google Gemini is integrated with Google built-in. Those features are described for the show car; the company did not present a production specification, price or on-sale date for a Formula 2030 model.

In a notes section, the newsroom lists planned future models that include a Polestar 2 successor to be launched in 2027 and a Polestar 7 compact SUV to be introduced in 2028. Those dates are Polestar's published plans.